Portfolio

Feb 2018

Augmented Reality Advertising in Malta

Technologies: Mobile
Tags: iOS Swift
malta-advertising-app
Businessware Technology has developed the first Augmented Reality (AR) advertising app for various organizations in Malta.

Overview

Without a doubt, a billboard is the most popular way to advertise a product or a service. However, setting up a billboard takes a lot of time and money. But what if all billboards disappeared from the streets and reappeared in augmented reality? The billboard installation would take 15 minutes or even less. The price would be a hundred times lower. You can place it anywhere you like, even in the White House itself.

The app has two modes: one for the seller and one for the customer.

  • As a seller, you can compose a full description of your offer and then pin the virtual billboard above the entrance of your store or restaurant.
  • As a customer, you can easily see the offer on the map and find the shortest route to get there. You can also see all the virtual billboards that are close to your location by using the camera on your smartphone.

Sellers’ will find that the app has a huge capacity for customization and lots of ways for targeting your audience. As a customer, you can specify your preferences and the app will show you all available offers within the radius you chose or will send a push-notification if you just happen to walk by. All you need to do to see the offer is to point your camera at the outer wall of the building and the billboard will be there.

The application prototype is currently under development and is scheduled to be released in early 2018. Stay tuned!

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